belly good

packaging & graphic design, 2026.

Gourmet jam in jars, bread, spreads, and all things so belly good! The brand's direction captures the cheerful, friendly, and decadent branding through simple, soft, and colorful shapes and rounded text.

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The mascot, a chubby girl with playful pigtails capture the appetizing nature of the products. Her content smile comes her excitement of eating or having eaten a hefty portion of delicious snacks.