treats festive edition
packaging & graphic design, 2022-2023.
Treats specializes in scrumptious homemade pastries, freshly heart-baked with quality ingredients and no preservatives. The brand is known for its buttery thumbprint cookies and flaky butterfly pastries. At every year's end, a limited edition packaging is released— perfect for gifting to loved ones or as a special treat for yourself.
Full of Joy
Treats 2023 Festive Packaging
This collection is a burst of happiness, using bright and bold colors and celestial forms of comets and stars all throughout the labels, making Treats a joy to give.
To make the collection even more special, we added on a multi-use Furoshiki that can be purchased alongside the treats. A postcard illustrating the ways to use the cloth is given with the purchase.
A Happy New Year graphic using the elements from Treats: Full of Joy.
Limited Jolly Edition
Treats 2022 Festive Packaging
This collection plays with the shapes of the thumbprint cookies and butterfly pastries while adding party-related forms like confetti, streamers, and sparkles.
A Happy New Year graphic using the elements from Treats: Limited Jolly Edition.
Brand & Graphic Designer: Siri Thaitrakulpanich (Winnie)
Photographer: Methasit