crusty club
art direction & packaging, 2024-2025.
Bangkok's first Detroit-style pizza brand, Crusty Club adds an edge to the city's pizza scene with a square or rectangular pizzas, called square pie or long pie. And the best part is the crust. Crispy, cheesy, and golden-edged leading to a soft and airy inside, finished with delicious toppings and sauces that bring it all together.
Crusty Club's direction is a playful and vibrant one, inspired by the boldness of the pizza's flavors and Detroit's street culture and signature blue shade. The packaging reflect the brand's delivery-forward aspect through its portable design and photogenic elements.

Art Direction, Logo, Typography, & Elements






Art Direction and Packaging: Siri Thaitrakulpanich (Winnie)
Graphic Designer: Patarawat Boonyubol
Photographer: Methasit
Content & Marketing Communications: Teeranat Nungsue











