top of page
SiriLogo.png

crusty club

art direction & packaging, 2024-2025.

Bangkok's first Detroit-style pizza brand, Crusty Club adds an edge to the city's pizza scene with a square or rectangular pizzas, called square pie or long pie. And the best part is the crust. Crispy, cheesy, and golden-edged leading to a soft and airy inside, finished with delicious toppings and sauces that bring it all together.

 

Crusty Club's direction is a playful and vibrant one, inspired by the boldness of the pizza's flavors and Detroit's street culture and signature blue shade. The packaging reflect the brand's delivery-forward aspect through its portable design and photogenic elements.

Art Direction, Logo, Typography, & Elements

PizzaPalette2.jpg
CrustyClubLogoRed.png
CCPalette.jpg
typography.png
Colorpalette.jpg
illustration.png

Art Direction and Packaging: Siri Thaitrakulpanich (Winnie)

Graphic Designer: Patarawat Boonyubol

Photographer: Methasit

Content & Marketing Communications: Teeranat Nungsue

©2022. All rights reserved. Siri Thaitrakulpanich

bottom of page