ROAST x HAY
Crafted for Celebration
graphic design, 2025.
Where culinary art meets inspired design
Experience a culinary journey through a festive menu crafted by Roast - where honest comfort cuisine is elevated through refined technique and meticulous craftsmanship. Completing this sensory experience is the debut of La Pittura, a hand-painted ceramic tableware collection by American artist Emma Kohlmann for HAY, inspired by Renaissance apothecary jars and Tuscan kitchenware, each piece uniquely brought to life by artisans in Sri Lanka.
Together, Roast's culinary mastery and HAY's design tableware create an experience that transforms everyday dining into a masterpiece. This season, your table becomes a celebration.
The menu features the plate designs on one side, and culinary creations on the other in an accordion-style fold, which stands out when displayed on the dining tables.
In-store designs of festive window graphics, collage posters, and joyful flower arrangements for the launch event.
Brand & Graphic Designer: Siri Thaitrakulpanich (Winnie)
Photographer: Methasit
Content & Marketing Communications: Teeranat Nungsue