monty's
graphic design, 2023-2026.
A rebranding of Monty's— offering Montreal-style inspired bagels— reflects the fun-loving, urban lifestyle of the brand's persona and its delivery-forward positioning. This rebranding is applied across all ecosystems: online socials, packaging, storefront, and in the concept of the Monty's flagship store at Asia Hotel, Ratchathewi.
Logo, Typography, and Color Palette
Say hello to Monty's adorable mascots: Marti & Bibi!
Marti is one active bagel. Whenever he appears, he’s always striking a cheeky pose or doing what he loves:
cooking, eating, or an outdoor activity. A determined Bibi, the small but mighty bee, enthusiastically trails next to Marti. Why a bee? Because Monty's bagels is poached in honey water, giving it a subtle sweetness and a golden exterior.
Online graphics
Comics
Short comics of Marti & Bibi's adventures posted on Monty's socials.
Monty's x MTCH
A crossover of bagels and matcha, with a selection of matcha bagel menus crafted by Monty's and MTCH.
Brand & Graphic Designer: Siri Thaitrakulpanich (Winnie)
Photographer: Methasit
Content & Marketing Communications: Teeranat Nungsue