roast
graphic design, 2025-2026.
In late 2025, Roast launched their biggest rebrand and menu refresh to date since their founding in 2010. The new concept reflects the growth and lifestyle of their customers through customization, menu offerings for anyone at any time of the day, and a more mature visual direction, summed up in the words: Honest Food, All Day, Your Way.
The new art direction reflects the maturity as growth of the brand and it's customers, hence the deeper, more visually rich color palette and intentional compositions.
Instagram feed for the introduction of the new branding and menu.
Offline Posters
Online graphics
Online Desserts Menu
Posters & Online graphics for Brunch & Beats, a weekend specials menu
Specials Menu: Roast Diner
Brand & Graphic Designer: Siri Thaitrakulpanich (Winnie)
Photographer: Methasit
Content & Marketing Communications: Teeranat Nungsue