bundle of joy grocery and joy dining room

branding, 2021.

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Branding for Bundle of Joy Grocery and Joy Dining Room. Two adjoining rooms connect Bundle of Joy, a boutique grocery store offering rare and gourmet products for the occasional special meal, and Joy Dining Room, serving Modern European fares and seasonal menus.

The concept of Bundle of Joy is a modern, yet premium boutique grocery store with a natural touch. The word 'Bundle of Joy' comes from an excerpt in the famous cookbook, The Book of St. John. In the book, the term is used to refer to various herbs tied together. The brand reflects feelings of down-to-earth wholesomeness.

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Double-sided sticker with a logo on each side.

Wax paper from the grocery side, used to wrap cold cuts, cheese, and to put under open-face sandwiches in the restaurant.

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The à la carte menu layout design and a seasonal set  menu card design.

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Lunch box design for Joy's lunch box service. A simple diagram informs the consumer of the contents of the lunchbox. The box is enclosed by a sticker with signature Joy herb patterns.

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