branding, social media content, 2020.
TubTim is a home goods brand comprised of bamboo handicrafts. I created this brand because I wanted Thai handicrafts that are already beautiful and locally made to be more accessible to customers, both Thai and foreign.
Colorful photography enhances the uniqueness of the product. The colors of the products and photography are selected in order to represent to jewel-like abundance of fruits and vegetation found in Thailand.
This collection is called “Star Anise”, which is an herb that resembles the patterns on the product. Each of the product’s colors are named after natural produce, such as Kaffir, Chili, and Lotus. The logo connects the two T’s, which creates a weaving sign representing how the products are made.